B2B Social Media Marketing
Monitor Social Media Conversations
What prospects say on social media sites like Facebook can tell you a great deal about their interests and intent to buy. With Act Media’s integration to social media, you can:
- Monitor what prospects say on social sites
- Segment campaigns based on social interactions
- Trigger follow-up campaigns based on social media interactions
- Adjust lead scoring to reflect social conversations
- Notify sales reps when prospects and customers make interesting comments
Make Your B2B Marketing More Social
B2B buyers today interact with companies over a variety of channels, and social media is becoming an increasingly important part of the conversation. Modern marketers looking to interact with prospects are incorporating “social media marketing” techniques into their mix, including monitoring what prospects are saying about their company, capturing interest from prospects looking for products and solutions that they offer, and coordinating the marketing and sales follow-ups to social media interactions.
With Act Media's integration with social media solutions, companies can now extend their marketing initiatives to incorporate the conversations that happen on social sites. As a result, customer conversations that influence word-of-mouth opinion are responded to in real-time and relationships are developed across a variety of channels.
Unify Social Media, Lead Nurturing and Lead Scoring
How would your lead management be improved if you could incorporate social media conversations into your campaign planning and response?
- Improve lead nurturing: Optimize your lead nurturing by segmenting and responding to prospects based on their social media conversations
- Refine lead scoring: Use what prospects say on social media to identify hot leads and route them to sales at the right time
- Increase sales effectiveness: Notify the sale teams when prospects post interesting comments on social sites
Generating Sales Leads With Facebook
Online marketing has opened up an entire new world for companies, giving them instant access to targeted consumers that are ready, willing and able to buy. However, it’s not as easy as it sounds and far too many companies fall prey to common pitfalls that frustrate their marketing efforts. If you are interested in utilizing social marketing, and in particular Facebook for sales leads or lead generation, there are a few things you need to know ahead of time.
Social Networking is Tricky
Social networking is incredibly powerful, but you have to use the right technique if you want to be successful. You can’t run in with your marketing guns blazing and hope to see increased sales and new customers. Today’s internet users are far too savvy for these techniques and your efforts will be for naught.
This requires a good deal of finesse and it is important to understand this or to work with someone that does when you are first starting out. Online marketing is not a one size fits all industry and you’re going to need to do a little modifying along the way if you want to stay on top and reap the rewards it can bring.
Lead generation on Facebook is remarkably easy, if you go about it the right way. The most important thing to remember is twofold. First, you have to consider your brand and second, you have to consider your clientele.
The Power of Facebook
Facebook is an application that quickly skyrocketed into popularity once it was opened to the general public. While most people use it to keep in touch with their friends, there are numerous ways that companies can utilize it for lead generation. The first is by actually connecting with consumers and building your own group.
This helps you achieve two goals at the same time. First, you’ll be establishing yourself and your brand as an authority and this will translate into increased sales down the road. Second, you are setting up direct lead generation that is highly targeted to your industry, making your sales job even easier.
The second way you can utilize Facebook for online marketing and lead generation is through the use of their advertising system. This is a great way to get new sales leads, and again you are dealing with highly targeted results. Millions of people are using this application on a daily basis and you can easily find new customers without much effort.
The Right Approach
We mentioned this briefly earlier in this article, but it bears repeating. Your online marketing approach needs to be different. You need to work on subtly and focus first on providing value and building a relationship with your new leads. This is not the time to hit them hard with a sales pitch – you’ll only alienate them and make a bad name for your company.
Remember, the internet is an incredibly small space and once you have a black mark on your company it is very difficult to recover. Take the time to build those relationship and work slowly and you’ll see much better results.